Ready, Set, Do.

The Brief: Dunwoody College wants to create an inspiring invitation to potential students who are determined to do.  

The Problem:  People want instant gratification of instant employment and a new career but need help knowing where to start.

The Idea:  Create an inspiring invitation for determined students to get ready, set, and "do" with a thrilling and immersive journey through innovation at DUN.  

The Execution: Over a two-day shoot, we worked with a director to capture actual students of Dunwoody College completing their project with a series of dynamic zoom-in shots and fast-paced pans that create motion blur streaks, seamlessly transitioning between various students in different tracks as they tinker, craft, and handle machinery.

My Role: Concept, art direction, creative direction on shoot day, post-production, retouching notes, social execution, and design.