Protect It Fiercely

The Brief: Connect Mutual of Ohama's purpose of protection with consumers' innate desire to protect, prompting them to take action and redefine protection. 

The Problem: Insurance brands position themselves as heroes and show "protection" as a shield for stability. Resulting in consumers not knowing what's worth protecting or themselves as protectors.

The Insight: Instead of a shield, MoO's actions, beliefs, and products are the key to protecting what makes life worth living: the possibility of making the most of their lives and those they love.

The Idea: Inspire people to see themselves as protectors, showing optimistic real-life moments and how MoO doesn't just help them protect; they help them "Protect It Fiercely."

The Execution: Over a three-day shoot, we captured three stories of three protectors in relatable scenarios for commercials and visual content for over 200 channel-specific social creatives.

My Role: Concept, art direction, pre-production, stills creative direction on shoot day, post-production, photo editing and design.